While all of our brands are market leaders and desirable to stores,
we realise that this is not always enough to guarantee that our products
will do well. It is how the products are presented in-store and merchandised
that separates Great Western brands from our competitors.
We have invested heavily in developing multi-use and modular point of sale
systems and displays for all our products and proactively distribute these
to any store that wishes to professionalize their merchandising. This gives
our brands guaranteed visibility, prominence and priority in stores and allows
us to also invest in the continuing prosperity of all our dealers who clearly
benefit from these shop-in-shop displays.
Whether it be on the phones at Head Office, at Trade Shows and expos or out on
the road and in the stores, Great Western is dedicated to seeing that all
our brands are proactively promoted and backed up.
Our in-stock philosophy means that we have the customers interest at heart. While the big
boys might put the pressure on you to book heavily we strive to have the product in stock
year round so that the burder is taken off the dealer. It's our way of proving that we understand
the retail landscape and our role within it.